Consumer Durable Goods

Young woman filming explainer video instructions in a studio with professional lighting

6 Things to Consider Before Creating an Explainer Video

Before you shoot video instructions, read this. We can all agree paper instructions are the worst.  According to Wyzowl, 79% of consumers prefer watching a video to reading about a product.  However, there is a broad spectrum when it comes to video quality and, in general, you get what you pay for.  While video is the perfect solution in

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BILT packaging

How To Inform Your Customers About Your Partnership With BILT

Congratulations on upgrading to BILT! In a few short days, your instructions will be live on the app. You’re excited to share this update with your customers, but how do they find out about it?  The best way to drive adoption and reap the most benefits is to include BILT in as many touchpoints as possible throughout your customer’s

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