
Assembly and the Honeymoon
The clock starts ticking…
Customers are most likely to talk about a brand within eight hours of finishing the installation or assembly.
The clock starts ticking…
Customers are most likely to talk about a brand within eight hours of finishing the installation or assembly.
The timesaving ease of online buying and quick delivery combined with easy, intuitive assembly and installation instructions means some types of returns can be eliminated altogether.
Products requiring significant assembly or DIY installation can work to your advantage. They can deliver superior ratings and higher revenue if you focus on messaging, customers, and quality.
“It’s a tool like we’ve never had before—there’s no better way to virtually experience a product—BILT makes it possible to train employees thoroughly despite the current circumstances.” –Rodger Schmidt, Technical Trainer at ASSA ABLOY
A product detail page may be the first & only interaction a customer has with your brand before making a purchase decision. Best practices have evolved to meet this challenge.
Before you shoot video instructions, read this. We can all agree paper instructions are the worst. According to Wyzowl, 79% of consumers prefer watching a video to reading about