Environmental, social, and governance (ESG) efforts are becoming increasingly important to corporate stakeholders. Highlights from a Bain & Company presentation point to trends and next steps for retailers and brands.
When it comes to product ratings, research shows a 4 or 5-star rating significantly impacts product sales. One key differentiator is the customer experience. What kind of out-of-the-box experience do you deliver?
The timesaving ease of online buying and quick delivery combined with easy, intuitive assembly and installation instructions means some types of returns can be eliminated altogether.
Merchants want products that will not only help them meet financial targets, but that also provide a customer experience that reflects well on the retail organization as a whole.
The clock starts ticking…
Customers are most likely to talk about a brand within eight hours of finishing the installation or assembly.
Products requiring significant assembly or DIY installation can work to your advantage. They can deliver superior ratings and higher revenue if you focus on messaging, customers, and quality.