Loyalty Leader Loves BILT
In his latest book, “Winning on Purpose: The Unbeatable Strategy of Loving Customers,” New York Times bestselling author Fred Reichheld devotes a section to BILT.
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What is NPS, and Why Does It Matter?
How can companies achieve greater results through direct customer feedback? What is the financial impact of customer loyalty? Fred Reichheld explains.
The Wrong Way to Use NPS
Fred Reichheld explains these NPS mistakes and why it’s important to stay true to the purpose of capturing customer feedback.
Earned Growth Rate: A New Way to Measure the Impact of Customer Recommendations on Sales
Earned Growth Rate enables companies to track business growth and determine how much of it was generated from customer recommendations.
Sustainability Lessons for Retailers and Brands
Environmental, social, and governance (ESG) efforts are becoming increasingly important to corporate stakeholders. Highlights from a Bain & Company presentation point to trends and next steps for retailers and brands.