Merchants want products that will not only help them meet financial targets, but that also provide a customer experience that reflects well on the retail organization as a whole.
Before you shoot video instructions, read this. We can all agree paper instructions are the worst. According to Wyzowl, 79% of consumers prefer watching a video to reading about a product. However, there is a broad spectrum when it comes to video quality and, in general, you get what you pay for. While video is the perfect solution in
Instructions can make or break the customer experience — and your profitability.