BILT® Blog

The Genius(es) Behind Intelligent Instructions®

There’s no magic wand that turns paper manuals and video tutorials into 3D interactive instructions. If you peek behind the curtain, the success of the BILT app starts with our team of instruction designers. It’s good ol’ human ingenuity that creates the revolutionary out-of-the-box experience.

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A black book titled Winning on Purpose floats to the left while author Fred Reichheld sits to the right. He is wearing a blue shirt and glasses.

Loyalty Leader Loves BILT

In his latest book, “Winning on Purpose: The Unbeatable Strategy of Loving Customers,” New York Times bestselling author Fred Reichheld devotes a section to BILT.

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