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Manufacturers see profits grow with BILT instructions

Touted as an “industry disruptor” by industry watcher Tom Flierl during Interbike’s trade-facing seminars, the BILT app has enjoyed a successful entry into the cycling market.

Based on the business done so far, BILT suggests it has cut product return rates by around 50%. With three in four customers now consulting social media before making a purchase, the implications for a label’s reputation are huge.

“One of our success stories came alongside Bell,” said Juliette Qureshi of BILT’s PR and communications team. “They came to us with one of their bicycle baby carriers, which had a high rate of return at Walmart, not due to the product, but the supplied paper instructions made it difficult to install securely. Moving their instructions to BILT gave the brand an enormous return on investment.”

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