Old-fashioned “napkin sketches,” line drawings, and even 2-D renderings are dinosaurs, according to the experts. Using 3-D design plans and videos as part of Outdoor Room proposals – and featuring these lifelike designs on websites and in marketing efforts – can increase customer engagement, web-search traffic, leads, and sales. According to Forbes, 64% of consumers are more likely to purchase a product after watching a video. Click-through rates increase over 200% when they’re used in a marketing email. Companies who feature them on a landing page boost conversion rates by 80%.
“People are used to and expect really sophisticated marketing,” says Smith. “If you’re selling outdoor living products, you need to use these tools to be competitive.”