News
3D Instructions Ensure Safest, Easiest Fire Pit Set Up for Fall
03-Sep-2019
News
News
7 Common Mistakes with Product Assembly and Installation Instructions
16-Aug-2019
Consumers perceive assembly instructions as a reflection of product quality. Great product instructions can increase star ratings, prevent safety problems, and reduce returns and calls to support.
Poor instructions create customer frustration and cause a shocking percentage of product returns. We’ve also seen the worst-case scenario, where unclear instructions result in incorrect assembly and safety issues.
"Was excited to use it, but the assembly took longer than expected. Instructions are very unclear; pictures are blurry. Had to telephone support several ...Read more
News
The Customer Support Solution
15-Aug-2019
An interview with Murphy Door CEO Jeremy Barker
Question: How has BILT's 3D interactive instructions affected your customers' experience?
Jeremy: It's been a huge advantage for us. It's almost a cheat... that's fair. It's like how do we stay small and profitable and give everything the customer needs with as little friction as possible? It's been nothing but that.
Murphy Door CEO Jeremy Barker
Ringing off the Hook
Question: How has BILT impacted calls to customer service?
Jeremy: Our phone calls went from "we can't handle the phone ...Read more
News
3 Things We Learned About Reviews in So Far in 2019
10-Jul-2019
Your best marketers are your customers. User-generated reviews can make or break a product’s success, and there’s a tidal wave of statistics to prove it. Here are a few:
• 72% of consumers don’t take action until they’ve read reviews• Reviews can boost conversion rates up to 380% for more expensive products• 97% of shoppers say reviews influence buying decisions• 84% of customers trust online reviews as much as personal recommendations• Millennials trust user-generated content 50% more than traditional media
With the myriad of syndication and product sampling options, ...Read more
News
God Rest Ye, BILT Assemblers!
24-Dec-2018
God rest ye, BILT assemblers,
Let nothing you dismay.
Remember, 3D images
Will guide you on your way
To save you all from wasting time
You will not go astray!
Oh tidings of comfort and joy,
Comfort and joy
Oh tidings of comfort and joy!
God rest ye, BILT assemblers,
Don't fear the task ahead.
The free download will help you do
The job and get to bed.
See how much time, how many steps
You need to plan ahead.
Oh tidings of comfort and joy,
Comfort and joy,
Oh tidings of comfort and joy!
God rest ye, BILT ...Read more
News
BILT Mitigates the Effect of the Tariffs
01-Nov-2018
Preserving the Bottom Line
As President Trump's trade war with China intensifies, American manufacturers are bracing for the impact to their bottom line. Companies who depend on inexpensive imported parts paid 50% more in tariffs than last September--a whopping $4.4 billion. Manufacturers are wondering how they will absorb a 20% price increase. In the end, some of those costs will be passed to the consumer while alternative supply chains are created. While you cannot control economic policy, brands who are using ...Read more
News
How to Get a Product on the BILT app
14-Sep-2018
So you've decided to see what all the 3D fuss is about. How do you get a product on the BILT app? First, you should identify a hand full of your "problem products", the ones with the highest returns or those that require the most time and energy from your customer support staff. We love a challenge.
Three Simple Things
To create BILT Intelligent Instructions®, we need three things: first, an .stp or .step file for each SKU (if you don't have any 3D ...Read more
News
Assembly and the Honeymoon
20-Aug-2018
The Clock Starts Ticking
The first 12 hours with a new product are important. The quicker consumers get to the WOW moment the better. Why? Because customers are most likely to talk about a brand within eight hours of finishing the installation or assembly. So if the customer is saddled with a frustrating, enraging assembly experience where they can't make heads or tails of incomplete, confusing, out of date, or badly-translated instructions, it has a tremendous impact on what they are likely to tell ...Read more
News
Reduce Returns Without Banning Customers
27-May-2018
The Wall Street Journal reported earlier this week that Amazon.com, long considered the gold standard for online customer service, has resorted to banning consumers who return too many purchases. Amazon famously begins with the consumer in mind; every step of the customer journey is designed to minimize friction and attenuate pain points. But the e-giant has an eye on the data and is flagging accounts who may be taking advantage of their benevolent policies.
No Soup for You
Imagine one Amazon customer's surprise when he received ...Read more
News
BILT the Night Before Christmas
26-Dec-2017
Unless You Have Elves, Download the Free BILT App
...Read more
News
Spotlight on BILT
14-Oct-2017
Let Your Customers Build with BILT 3D Instructions
We like to think outside the box at Movement. This week we are bringing your attention to this amazing way to improve your product and digital marketing strategy if you sell products that need to be assembled by the consumer. It is also super helpful if you have products that need maintenance. BILT is an innovative app that places all of your instructions whether for assembly or maintenance with easy-to-follow 3D instructions on a mobile ...Read more
News
What Online Shopping Popularity Means For Us
12-Jul-2017
News
How BILT Uses Modern Technology
05-Jul-2017
News
How To Communicate Effectively With Your Customers
29-Jun-2017
News
How To Inform Your Customers About Your Partnership With BILT
27-Jun-2017
