The Wrong Way to Use NPS
Fred Reichheld explains these NPS mistakes and why it’s important to stay true to the purpose of capturing customer feedback.
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Earned Growth Rate: A New Way to Measure the Impact of Customer Recommendations on Sales
Earned Growth Rate enables companies to track business growth and determine how much of it was generated from customer recommendations.
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Sustainability Lessons for Retailers and Brands
Environmental, social, and governance (ESG) efforts are becoming increasingly important to corporate stakeholders. Highlights from a Bain & Company presentation point to trends and next steps for retailers and brands.
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5-Stars: Do Higher Product Ratings Lead To Higher Sales?
When it comes to product ratings, research shows a 4 or 5-star rating significantly impacts product sales. One key differentiator is the customer experience. What kind of out-of-the-box experience do you deliver?
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Product Detail Page Best Practices
A product detail page may be the first & only interaction a customer has with your brand before making a purchase decision. Best practices have evolved to meet this challenge.
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How BILT Can Help You Nail Your Product Line Review
Merchants want products that will not only help them meet financial targets, but that also provide a customer experience that reflects well on the retail organization as a whole.
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