Wine Aficionados Can Set-Up Their Collections with a Smartphone

Denver, CO, February 19, 2021 — VintageView, the company that turned wine racking into an architectural design feature, is making it easier to install their frames, rails, pins, and posts at home. They are providing 3D interactive instructions for their award-winning modular systems on the BILT app. Free to professionals and consumers alike, BILT guides users through customizable installation directly into wood, or drywall, no backer required.

“We are transforming the way the world thinks about wine storage,” says VintageView Chief Operating Officer Rachel Jensen. “Our design-focused wine rack systems create customized works of art to augment any space. Now we have the support of BILT to help our customers install them perfectly and without any stress.”

VintageView has been innovating wine storage since its founding in 2001. Their racks are not merely designed for storage, but as art to showcase prized bottles and labels. The sleek systems become an interactive focal point and conversation piece. VintageView’s partnership with BILT demonstrates a continued commitment to innovating the customer experience to support an installation so enabling and empowering it creates loyal customers, designers, and installers. On the BILT app, users have the ability to interact with the 3D animated instructions by tapping on a part for information, pinching to zoom in & out, and rotating images 360 degrees on a touchscreen device.

“VintageView’s cutting edge systems are disrupting the wine storage industry by introducing this innovation,” says BILT Director of Brand Support Sales Aaron Gutsu. “Their goal is to help customers and professional installers feel confident and competent so they can install their systems as easily and safely as possible. Wine connoisseurs trust their valuable bottles to the stability and security of VintageView racks, so installation is critical.”

VintageView’s patented label-forward and cork-forward configurations are available for a variety of bottle sizes. They are backed by a lifetime warranty, which can be housed in the BILT app for easy access in more than 200 countries. The racks can easily scale from wet bar displays of just a few bottles to collector cellars that can accommodate thousands of wines. VintageView racks have been installed in luxury real estate, restaurants, and hotels on every continent.

About VintageView:
VintageView modernized wine cellar design by developing the label-forward wine rack in 2001 and continues to innovate with artistic product development, quality, and industry-best service. It is the preferred wine storage option for leading design and build professionals as well as DIYers. VintageView’s patented wine racks feature neck and base pieces to ensure a perfect offset that offers the most bottle security as well as the most aesthetically pleasing display. For more information go to

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