BILT Introduces In-App Accessory Offering

Enhancing Buyer Convenience to Optimize the Customer Experience

GRAPEVINE, TX, January 12, 2025 — BILT Incorporated, the leader in 3D interactive instructions, announces a new feature set to debut in March 2025: in-app accessory promotion. This innovation allows brands to recommended compatible accessories and gives users an easy way to customize the products they assemble, install, or maintain using BILT Intelligent Instructions.

The feature underscores BILT’s commitment to transform complex projects into seamless experiences for consumers and professionals alike. By integrating targeted accessory offerings, BILT optimizes post-purchase product customization and eliminates guesswork for users seeking compatible add-ons.

“The beauty of this new offering is to bring known owners – whether they purchased at a retail store or online – back to the brand and into the loyalty loop,” said Marketing Executive Brooke Jones. “BILT introduces new owners to accessories they may not ever discover on their own and directs them to the brand’s website, ready to buy.”

“BILT will prompt post-purchase upselling at the most opportune moments on the customer journey,” said Chairman & CEO Nate Henderson. He says understanding the revenue impact of post-purchase upselling opportunities is critical in increasing customer lifetime value. Marketing research indicates that every $1 spent on post-purchase upselling generates between $6 to $9 in revenue, and personalized recommendations can increase revenue by up to 300 percent. BILT’s preliminary data shows up to a 26 percent click through rate.

"The beauty of this new offering is to bring known owners – whether they purchased at a retail store or online – back to the brand and into the loyalty loop. BILT introduces new owners to accessories they may not ever discover on their own and directs them to the brand's website, ready to buy."
Brooke Jones
Marketing Executive

How It Works

  1. Smart Recommendations: During the product setup process, users receive curated suggestions for compatible accessories.
  2. Streamlined Ordering: BILT enables users to securely purchase items directly from the brands, ensuring compatibility and convenience.
  3. New Marketing Channel: BILT guides product owners to the appropriate product page on the brand website to complete the purchase.

Broad Applications Across Industries
For consumers, the feature simplifies purchasing by making it quicker to identify appropriate add-ons specific to their product. For professional technicians and contractors, it ensures they can accurately source essential components or upgrades.

The launch aligns with BILT’s vision to deliver a comprehensive, user-centric platform that enhances product engagement, increases satisfaction, and builds loyalty for hundreds of brands that use BILT.

This feature will be available on the BILT app for iOS and Android.

Read the 2024 Research Report for insights into the state of technical training

Get the report

Why Technical Trainers & Trainees Love BILT

Organizations trust us with their official training & operations enablement materials

“In collaborating with BILT, Clearfield is providing our customers a new installation and training solution that will provide the technicians a tool to speed up installations and minimize errors."
Kelly WeissmannDirector of Technical Training & Field Support, Clearfield
"[BILT] really demystifies our assembly and installation processes to gain efficiency, reduce labor time, and get off the job site faster."
David QuatelaMarketing Manager, Siemens
“BILT is like having an on-site trainer for products that technicians may not install frequently.”
Rodger SchmidtTechnical Trainer, ASSA ABLOY
“Using the BILT app helps our tech service group help our customers, showing them how easy it is to install these products…It’s also awesome for our training group… and our sales reps.”
Michael WebbGeneral Manager, Emtek, Schaub, HES
“BILT makes us more efficient because the easy instructions help my crew know what to expect from every job. They get the right materials in the right order and there’s less going back and forth. BILT helps us get the job done faster.”
Sue NiggProject Manager, Chandler Inc.
"BILT saves hours, not minutes... it’s putting money in your pocket."
Jeremy KliniskeProject Manager, Signature Retail Services
“The ability to utilize 3D interactive instructions and zoom in, zoom out and rotate the view provides reassurance that you have installed a product correctly. This leads to fewer operating problems…and fewer callbacks.”
Jeffrey GranathGeneral Manager, Sargent Manufacturing
"Half a day's work can be done in half an hour."
Alec PerkinsElectrician, Commonwealth Electric

Trusted by Pros, Techs & Brands

Load more

More Resources

Talk to Us