Consumers perceive assembly instructions as a reflection of product quality. Great product instructions can increase star ratings, prevent safety problems, and reduce returns and calls to support.
Poor instructions create customer frustration and cause a shocking percentage of product returns. We’ve also seen the worst-case scenario, where unclear instructions result in incorrect assembly and safety issues.
“Was excited to use it, but the assembly took longer than expected. Instructions are very unclear; pictures are blurry. Had to telephone support several times and I still have not received any help from them.”
— Product review before BILT instructions
Instructions can make or break the customer experience — and your profitability.