7 Common Mistakes with Product Assembly and Installation Instructions


Consumers perceive assembly instructions as a reflection of product quality. Great product instructions can increase star ratings, prevent safety problems, and reduce returns and calls to support.

Poor instructions create customer frustration and cause a shocking percentage of product returns. We’ve also seen the worst-case scenario, where unclear instructions result in incorrect assembly and safety issues.

“Was excited to use it, but the assembly took longer than expected. Instructions are very unclear; pictures are blurry. Had to telephone support several times and I still have not received any help from them.”
— Product review before BILT instructions

Instructions can make or break the customer experience — and your profitability.

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