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3D software helps retailers sell more outdoor products

Old-fashioned “napkin sketches,” line drawings, and even 2-D renderings are dinosaurs, according to the experts. Using 3-D design plans and videos as part of Outdoor Room proposals – and featuring these lifelike designs on websites and in marketing efforts – can increase customer engagement, web-search traffic, leads, and sales. According to Forbes, 64% of consumers are more likely to purchase a product after watching a video. Click-through rates increase over 200% when they’re used in a marketing email. Companies who feature them on a landing page boost conversion rates by 80%.

“People are used to and expect really sophisticated marketing,” says Smith. “If you’re selling outdoor living products, you need to use these tools to be competitive.”

Read the full article on Hearth & Home Magazine