Shopping on the internet has been a growing trend in the past few years. It’s important for a manufacturer to be aware of online shopping popularity. Increase online sales leads to a need for more made-to-assemble products to make shipping easier. In June of last year, Fortune wrote, “About 190 million U.S. consumers (more than half the population) will shop online this year. Shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014.” With more consumers purchasing your products online, it is important to make their experience a positive one.
With your products being shipped due to online shopping popularity, there is a greater need for your customer to set up the product, as well as install and maintain the item at home on their own. To understand how to ensure a positive consumer experience, we must first learn why customers like or don’t like shopping online.
Reasons for Online Shopping Popularity
Availability/Save Energy and Time
One of the main reasons that consumers prefer shopping online is because they don’t have to physically travel to a store. It’s even better for people who have kids and don’t want to load and unload them from the car multiple times. Sometimes, in order to find one product, consumers have to travel to many different stores. Shopping online can save a lot of time and energy.
Easily Compare Products
Another part that goes along with the convenience of online shopping is the ability to easily and quickly compare similar products that are sold from many different companies. People want to make sure they’re getting the best product for the best deal. It’s much easier to research it online from home than it is to drive around to a variety of stores. Three out of four buyers consult social media before making a purchase. This is great news for you as the manufacturer because consumers will find your product to be the best deal.
While researching the best product online, consumers can find great deals as well. Online retailers often have flash sales or other types of opportunities for discounts. According to Business Insider, “Online is a better place to avail discounts and offers on the online shopping portals. We see festive discounts and off-season sales where one can find discounts from 20% to 70% at any time of the year. One can also get notifications of such deals when you subscribe, which is not possible in the conventional way of shopping.” So, even with the costs of shipping, online products usually end up being cheaper. Shopping online also helps people avoid impulse purchases by being able to single out the product they’re looking for.
Sadly, our society is becoming more and more electronically connected instead of personally connected, and people prefer it that way. They don’t want the interaction or to deal with the lines or crowds of people.
It’s also important to be aware of the reasons people don’t like online shopping.
Disadvantages of Online Shopping
Diminished Instant Satisfaction
One thing that consumers mention as being a disadvantage of online shopping is that there is less instant satisfaction. When ordering something online, you have to wait for it to show up at your house. While we may not be able to appease the instant satisfaction of having a product as soon as it is ordered, BILT can help with the satisfaction of online shopping. Before your product can be used, it must be put together. Paper instructions are difficult to understand and the assembly experience is frustrating.
Fun fact: Consumers are most likely to talk about products within 12 hours of opening their box.
As soon as a customer opens their box, they will see the paper insert for BILT interactive 3D instructions. Instead of being disappointed that their item needs to be assembled after waiting for it to arrive, BILT will create an instant satisfaction that the consumer will be able to assemble their product quickly and easily. They will feel empowered and remain excited about your product just when they’re thinking of sharing something about it on social media.
Personally Handle the Item
Another complaint consumers have about shopping online is the inability to touch, see, and, feel an item before they purchase it. Something can look very different in a picture than it will on you or in your house. BILT can also help here because we will help you create product videos for your customers to view so they know exactly what they’re getting and how it will look. For those shoppers who really do their research, they can pull up the interactive 3D instructions ahead of time, to see exactly how it looks from all angles. Just let them know on your site that you use BILT Intelligent Instructions TM .
No Human Interaction
Despite the fact that this is a pro for some people, it is also a con for others. Online shopping popularity means less human interaction. Sometimes being able to talk to a human about a purchase you’re considering can make all the difference. Human interaction creates reassurance and confidence. Luckily, the BILT experience is very interactive and we offer customer service 24/7. We can help answer any questions that you or your customers may have.
Online shopping popularity is always growing and evolving. If we understand why people like or dislike shopping online, we can work as a team to ensure that they have a positive experience with your products and BILT’s 3D Intelligent Instructions TM.