You don’t get a second chance at a first impression, so you’d better make sure it’s a good one. The first impression in customer service is based on the first point of contact a person has with your company. In our digital age, many of those first impressions are formed before the customers even see a face associated with the company. According to the Missouri University of Science, “It takes less than two-tenths of a second for an online visitor to form their first opinion of your brand once they’ve perused your company’s website. And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression.” You’ve only got a matter of seconds before potential customers for an opinion of you. There are a few different ways that you can ensure a positive first impression for your customers.
Ways to Hit the Bulls Eye
This is usually the first place people go to find out more information about a company or business. It is imperative that your website is aesthetically pleasing, provides valuable information, and is easy to navigate. It should showcase your brand positively and accurately. They should be able to easily understand what product or service your business provides as well as get a feel for what the company is like.
Attract the Type of Customer You Want
Customers want to feel engaged with a company. You should have already done your research about the type of audience you need. Use that information to develop your website and your company values. Provide them with the information they want to receive and the solution you have for their pain point.
Ask Other Customers to Provide Feedback
Reading customer reviews is a great place for a customer’s impression to be determined. Asking customers to provide feedback about your company on your website or other public forums will be a great source of reliable information for them.
Create a Lasting Impression
Developing a lasting impression is based on the customer experience. A lasting impression will ensure a long-term customer that refers others to your company. According to Inc., “These days relationship building, especially online, is not for the faint of heart. Much of the web’s transactions and interactions are set up as self-serve and therefore, by design, happen quickly.” For most industries, if it doesn’t happen quickly, you’ve got a real problem. Make sure you’re not wasting any of your customers’ time. If you do, you’re sure to leave the wrong lasting impression. It is not easy, but it is attainable.
How BILT Can Help Delight Your Customers
BILT creates an amazing customer experience by making product assembly a fun and easy process. BILT’s mobile app and website are easy to navigate with step-by-step instructions. We offer aesthetically pleasing three-dimensional instructions with zoom, twist, and rotate features. We also provide handy information regarding the product, like:
- How long it will take to build
- A list of the tools required to assemble it
- In-app registration
- Warranty details
These features will ensure a positive first impression for your customers if you partner with us. We know that your customer’s don’t want to feel overwhelmed by paper instructions, and we want them to associate your product with a fun, easy experience. Before we even developed our services, we conducted research and surveys to understand and receive feedback about the needs and desires of customers purchasing assembly-required products. We also put ourselves in the shoes of the customer. We help bridge the gap between you and your customers. Your customers will develop a long-lasting impression of your brand because of the ease of assembling your product. They will certainly tell their friends and family about their experience with your products and company. Delight your customers with Intelligent Instructions™ and ensure a positive first and long-lasting impression.