What are Customer Pain Points?
Customer pain points can be described as any real or perceived problem or concern that a customer might have. This is usually how entrepreneurs come up with business ideas. They see an issue that someone might have and create a product or service that will provide a solution to that complication. Content Equals Money describes customer pain points as, “the business term for emotion and emotion is a term that leads to business conversions.” The reason that this term is useful is because it helps business owners remember that their customers are human. They have feelings, which might include pain. According to Fast Company, “At the most basic level, people typically spend money on two things: First, they readily spend money to combat pain. Second, they spend money to pursue pleasure.” Both of these reasons for spending money can be pursued by a business if they understand customer pain points.
Discovering your Customers’ Pain Points
Customer pain points can be anything from an inconvenience, something that requires urgency, or something that causes discomfort or disturbances in life. These dilemmas can be tangible or impalpable, or real or perceived. However, there are some ways to discern those troubles.
1. Ask Current Customers
The first step to discovering customer pain points is to ask current customer through a survey, or even face-to-face, about their struggles or pains. For example, our company might ask present customers, “What is one thing you struggle with when attempting to follow instructions to assemble a product?”
2. Use Those Ideas as a Point of Interest in Your Marketing
Another way to figure out your customers’ pain points is to use the ideas you received from talking to current customers as selling points for motivating someone to choose your product or service. You can learn which pain points bring in the most interest in prospective customers. There are many analytical web tools that will help you differentiate which pain points are bringing traffic to your website or social media sites.
3. Watch Your Competition
The last way to detect customer pain points is by watching what your competition focuses on in their marketing. You can use your judgment to figure out which of those points will be relevant for your clients and implement them in the healing process.
The next step is knowing how to provide a solution to your customer pain points.
How to Heal Customer Pain Points
You’ve already helped ease some of your customers’ pain by creating your product or service. Another aspect of being able to heal customer pain points involves time. Knowing when those irritations are experienced is a great indicator of what you might do to assist them. Some common pain points include having no time to go to the store or shop around and not wanting to wait for assistance at a store. Online companies excel at healing these customers.
Make sure to offer services such as email or online chat support. If you’re not an online company, you can still offer a large window of convenient store hours and have a large enough staff to take care of the customer load. Some other examples of pain points are a small budget and the need for exceptional customer service. These pains can easily be remedied by providing affordable options or different price levels for your services. Providing exceptional customer service should be easy if you want to see a high level of sales.
By understanding your customers’ pain points you can provide the mending they are looking for. This will drive sales higher.