BILT Mitigates the Effect of the Tariffs


Preserving the Bottom Line

As President Trump’s trade war with China intensifies, American manufacturers are bracing for the impact to their bottom line.  Companies who depend on inexpensive imported parts paid 50% more in tariffs than last September–a whopping $4.4 billion.  Manufacturers are wondering how they will absorb a 20% price increase.  In the end, some of those costs will be passed to the consumer while alternative supply chains are created.  While you cannot control economic policy, brands who are using BILT Intelligent Instructions® are reporting dramatic improvements to their margins.

Brands using BILT see a reduction in product returns up to 70%, a reduction in customer support costs up to 30%, a sharp decrease in alls to customer service, and for those that do call customer service, calls are shortened because BILT provides part names and numbers at the tap of a fingertip, allowing the consumer and the customer support representative to communicate more effectively.

Consumers and professionals who use BILT Intelligent Instructions are faster and more successful at assembly and installation.  They are far less likely to require technical assistance through traditional customer support channels.

These improved experiences cause an increase in the volume of consumer-generated content of up to 75%, more positive product reviews, higher star ratings, an increase in customer sentiment scores (like Net Promoter Scores), and an increase in top line revenue, up to 5% per SKU.  Those numbers are significant because 88% of consumers trust online reviews as much as personal recommendations.  A single star improvement can represent as much as a 25% increase in revenue.

Perfecting the Customer Experience

Improved ratings differentiate these products from their competitors, leading to an immediate increase in sales.  Best of all, BILT can create this revolutionary experience in a matter of days, not weeks.  Major retailers and brands across America have seen these results for themselves and are looking at the coming challenges as an opportunity to grow their market share.

Our 2019 production schedule is filling quickly.  Contact BILT before November 30 to impact Q1 margins and revenue!  Contact us at