Demand Marketing Manager Job in Dallas, TX

BILT Overview

BILT Incorporated is a fast-growing software as a service company revolutionizing instructions and training for consumers and professional technicians alike. BILT creates 3D Intelligent Instructions® for thousands of products from hundreds of innovative brands and hosts them on the free mobile app. Users can manipulate the interactive animations on a touchscreen, providing a superior training differentiator for products that require assembly, installation, maintenance, programming, or repair. BILT’s mission is to create an experience so enabling and empowering it turns users into promoters of the brands we serve. Our Global Brand Support Center is located in the Dallas-Ft. Worth metroplex between DFW airport and the Southlake Town Square.

About the Demand Marketing Manager Job

BILT is looking for top talent, high-potential individuals that can quickly become senior leaders inside our innovative culture. We are looking for risk takers who are seeking opportunities to change, develop and solve industry-changing problems.

BILT Incorporated is looking for the next Demand Marketing Manager based in our Grapevine (DFW) headquarters who is skilled at a variety of marketing functions but will focus on building and activating on targeted demand generation campaigns. Additionally, this metrics-minded individual will collaborate with Sales, Revenue Operations, and Account Management to deliver a qualified and repeatable opportunity pipeline to fill the sales funnel. This role will report to the Vice President of Demand Marketing.

Demand Marketing Manager Requirements

  • Collaborate to build high-quality, measurable campaigns focused on generating high return on marketing investment
  • Measure tactics and campaigns for impact and ROI to shape future focus and spend through digital, email, web, direct mail, PPC, paid media, events, and ABM
  • Influence pipeline contribution through Business Development resources
  • Drive a portfolio of campaigns to effectively capitalize on competitive and market intelligence
  • Support value selling methodologies through aligning campaign priorities with business needs and market trends
  • Proactively collaborate with Sales leadership for GTM alignment on both priorities and results

Demand Marketing Manager Position Qualifications

  • 5+ years of experience in campaign architecture and demand generation results, preferably for B2B SaaS company
  • Desire to innovate through experimentation and previous success utilizing A/B/N testing
  • Experience with Account-Based Marketing and Target Account Selling
  • Successful experience partnering with Sales and other customer-facing groups to design and execute integrated programs
  • Solid history of leveraging analytics to iterate decisions
  • Experience with Salesforce, Pardot, HubSpot or Marketo, Google Analytics
  • Experience effectively managing paid campaigns, particularly on LinkedIn
  • Proficient in Microsoft Office, PowerPoint, and Excel
  • Bachelor’s Degree from an accredited 4-year university or college

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, tablets, phones, photocopiers, email, and various communication programs (Zoom, Teams, Workfront, etc.)  This is not a remote position.

Physical Demands

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear, and see. The employee is frequently required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms. This job requires the employee to lift at least 25 pounds infrequently.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities required of the employee for this job. Activities, duties, and responsibilities may expand at any time with or without notice.

About BILT

The award-winning BILT app provides Intelligent Instructions® with voice & text-guidance. The 3D animations can be manipulated on a touchscreen so users can see the product from any angle or perspective. BILT allows users to register products and leave a rating and review. BILT has proven to increase brand loyalty and customer satisfaction while reducing returns, calls to customer support, frustration, and errors. Professional technicians use BILT to improve competency, increase capacity, upskill on the go, reduce time-on-task, and prevent callbacks.

BILT empowers brands with analytics on each product and revolutionizes the way companies connect to customers.  Manufacturers maintain control of their content; updates to instructions can be made in real time so they’re never obsolete.  BILT supports corporate digitization efforts and green initiatives through the reduction of printed instruction manuals, warranties, and registration cards.

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BILT, Inc. is an Equal Opportunity Employer committed to providing equal opportunities to all employees and applicants for employment without regard to race, color, sex (including pregnancy), sexual orientation, gender identity, age, national origin, religion, physical or mental disability, veterans’ status, genetic information, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities


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